Essential Pinterest Tools for Success in 2026
With 498 million monthly active users and a unique visual search algorithm, Pinterest requires specialized tools for maximum growth. Here's your complete guide to the best Pinterest tools for analytics, scheduling, and automation.
Best Pinterest Analytics Tools
Pingroupie: Competitive Intelligence Platform
Pingroupie specializes in competitive analysis and trend discovery:
- Board analytics: Discover trending boards in any niche
- Pin performance tracking: Analyze top-performing pins across Pinterest
- Influencer discovery: Find and track successful pinners in your industry
- Growth metrics: Monitor follower growth and engagement trends
- Competitive benchmarking: Compare your performance against competitors
Perfect for: Marketers who need competitive intelligence and trend forecasting
Pinterest Analytics (Native)
Pinterest's built-in analytics dashboard provides essential data:
- Audience insights: Demographics, interests, and behaviors
- Pin performance: Impressions, saves, clicks, and engagement
- Conversion tracking: Track website actions via Pinterest Tag
- Ad performance: Detailed metrics for promoted pins
Perfect for: All Pinterest business accounts (free)
Best Pinterest Scheduling Tools
Tailwind: Pinterest-Specialized Scheduler
Tailwind is purpose-built for Pinterest with unique features:
- SmartSchedule: AI determines optimal posting times
- Tailwind Communities: Share pins with niche groups
- Board lists: Schedule to multiple boards efficiently
- Content discovery: Find viral pins to repin
- Hashtag finder: Research trending hashtags
Pricing: Free trial available, plans start at $14.99/month
Perfect for: Serious Pinterest marketers and agencies
Later: Visual Content Planner
Later excels at visual planning for Pinterest and Instagram:
- Visual calendar: Drag-and-drop pin scheduling
- Media library: Organize pin designs efficiently
- Link in bio: Drive traffic from Instagram to Pinterest
- First comment scheduling: Add hashtags automatically
Pricing: Free plan for 1 user, paid plans start at $25/month
Perfect for: Multi-platform creators (Pinterest + Instagram)
Buffer: Multi-Platform Simplicity
Buffer offers straightforward Pinterest scheduling:
- Clean interface: Easy to learn and use
- Multi-account: Manage multiple Pinterest profiles
- Team collaboration: Approval workflows and permissions
- Analytics: Track clicks and engagement
Pricing: Free plan (3 channels, 10 posts), paid from $6/month
Perfect for: Small businesses managing multiple social platforms
Pinterest Growth and Automation Tools
Canva: Pin Design Made Easy
Create professional pins without design skills:
- Pinterest templates: Pre-sized templates optimized for Pinterest
- Brand kit: Maintain consistent branding across pins
- Stock photos: Millions of free and premium images
- Direct scheduling: Schedule pins directly from Canva
Pricing: Free plan available, Pro at $12.99/month
PinGenerator: Bulk Pin Creation
Automate pin creation for product catalogs:
- Template engine: Create one template, generate hundreds of pins
- CSV import: Bulk upload product data
- Dynamic text: Auto-populate product names and prices
Perfect for: E-commerce stores with large catalogs
Pinterest SEO Tools
Pinterest Trends
Pinterest's own keyword research tool:
- Search volume data: See keyword popularity over time
- Related searches: Discover keyword variations
- Geographic insights: Trends by country/region
- Seasonal patterns: Plan content around trending seasons
Pricing: Free for all Pinterest business accounts
AnswerThePublic
Discover what questions people ask about your keywords:
- Question mapping: Find content ideas from real searches
- Prepositions: Discover long-tail keyword variations
- Comparisons: Understand how users compare options
Use these insights to create pins that answer specific questions.
Recommended Tool Stacks by Goal
For Traffic Growth
- Pingroupie - Find trending content
- Tailwind - Schedule consistently
- Canva - Create engaging pins
- Pinterest Analytics - Track performance
For E-commerce Sales
- Pinterest Shopping - Enable product pins
- PinGenerator - Bulk pin creation
- Tailwind - Automated scheduling
- Pingroupie - Analyze competitor pins
For Brand Awareness
- Canva - Professional brand visuals
- Later - Visual content planning
- Pingroupie - Track influencer performance
- Pinterest Analytics - Audience insights
Pinterest Tool Selection Framework
Choose tools based on your specific needs:
Budget Considerations
- Free stack: Pinterest Analytics + Canva Free + Buffer Free
- Starter ($20/mo): Add Tailwind or Pingroupie
- Professional ($50/mo): Tailwind + Canva Pro + Pingroupie Premium
- Agency ($100+/mo): Full stack with multiple accounts
Time Investment
- Manual (10+ hrs/week): Pinterest native tools only
- Semi-automated (3-5 hrs/week): Add scheduling tool
- Highly automated (1-2 hrs/week): Full automation stack
Measuring Tool ROI
Track these metrics to evaluate if your Pinterest tools are worth the investment:
- Time saved: Hours per week vs. tool cost
- Traffic increase: Website visits from Pinterest
- Revenue growth: Sales attributed to Pinterest
- Engagement rate: Saves and clicks per impression
- Follower growth: New followers per month
Integration Tips
Maximize efficiency by connecting your tools:
- Design to schedule: Canva Pro can publish directly to Buffer/Tailwind
- Analytics to strategy: Use Pingroupie insights to inform content in Tailwind
- Cross-platform tracking: Connect Pinterest Tag with Google Analytics
- Automation triggers: Auto-create pins when you publish blog posts
The right combination of Pinterest tools can 10x your efficiency and results. Start with Pingroupie's free tier to discover trending content in your niche, then layer in scheduling and design tools as you scale.