How to Use Pinterest Analytics to Grow Your Business in 2026

Understanding Pinterest Analytics

Pinterest Analytics provides crucial insights into your content performance and audience behavior. With over half a billion monthly active users, understanding these metrics is essential for business growth.

How to Open Pinterest Analytics

Pinterest Analytics needs a business account. Switching a personal account to a business account is free in your Pinterest settings.

On desktop

1. Log in to your Pinterest business account.
2. Open the menu at the top-left of the page.
3. Under Analytics, choose Overview.

In the Pinterest app on iPhone and Android

1. Tap your profile picture at the bottom-right.
2. Tap the chart icon at the top-left.
3. Choose Analytics.

The date range reaches back about a year and a half, and you can include real-time estimates for the last 48 hours.

Key Metrics to Track

These are the numbers Pinterest Analytics shows, and what each one tells you:

• Impressions: how often your pins were shown on screen
• Engagements: all saves, clicks and reactions on your pins
• Saves: how often people saved your pins to their boards, the clearest sign a pin is useful
• Pin clicks: clicks on your pins, to content on or off Pinterest
• Outbound clicks: clicks that leave Pinterest for your link, the traffic to your site
• Total audience and engaged audience: how many people saw your pins, and how many engaged with them
• Rates: engagement, save, pin click and outbound click rate, each the count divided by impressions

Video pins add video views, average play time, 10-second plays and plays to 95%.

A Quick Audit of Your Own Account

Pinterest's native analytics show every number, but not always what to do next. Pingroupie's free Profile Analyzer connects to your own Pinterest account through Pinterest's API and sums up your reach, posting rhythm, boards and profile, with concrete next steps.

Top Performing Content Analysis

Identify what works by sorting your pins by impressions, saves and outbound clicks in Pinterest Analytics and understanding engagement patterns. Look for:

• Optimal posting times
• Best-performing pin formats (vertical, carousel, video)
• Most engaging topics and keywords
• Seasonal trends in your niche

Audience Insights

Understanding your audience demographics and interests helps create targeted content. The Audience Insights view in Pinterest Analytics compares your own audience with Pinterest users overall, so you can see which interests set your followers apart.

Conversion Tracking

Set up Pinterest Tag to track conversions from your pins. Monitor:

• Click-through rates to your website
• Conversion rates from Pinterest traffic
• Revenue attributed to Pinterest campaigns
• Return on ad spend (ROAS) for paid campaigns

Niche Research

Use the Pingroupie group board directory to see which group boards exist in your niche and how many followers and members they had. Pair it with Pinterest Trends, which shows the searches rising in your industry. Together they help you plan content before a topic peaks.

Monthly Reporting Best Practices

Create monthly reports tracking:

1. Growth in followers and engagement
2. Top-performing pins and boards
3. Traffic and conversion metrics
4. Audience demographic changes
5. What you tested this month and what changed

Action Plan for Growth

Based on your analytics insights:

1. Double down on high-performing content types
2. Optimize posting schedule based on engagement data
3. Refine targeting using audience insights
4. Test new content formats and measure results
5. Find new topics with Pinterest Trends and Pingroupie's keyword ideas

Advanced Strategies

For experienced Pinterest marketers, consider:

• A/B testing pin designs and copy
• Implementing seasonal content calendars
• Leveraging Pinterest's shopping features
• Building targeted audiences for ads
• Comparing how the same topic performs on different boards

By combining Pinterest's native analytics with a regular profile audit, you can make informed decisions that drive real business growth.