Find Popular Pins on Pinterest

What Makes a Pin Go Viral on Pinterest?

A pin's save count is the clearest signal Pinterest has that people want more of it — saves, not likes, are what push a pin into other people's feeds. Repins compound that: every repin exposes the pin to a new follower graph. Our database tracks 36,441 pins with save and repin history, so you can see what is working now rather than what worked last year.

How to Use This Data

• Sort by saves growth — a pin gaining saves this week beats one that peaked two years ago
• Look at the source domain — it tells you which sites are actually converting Pinterest traffic in your niche
• Study the format, not the topic — aspect ratio, text overlay and colour repeat across winners
• Check the pinner — if one account keeps appearing, their whole strategy is worth reading

Go Deeper

Find the accounts behind the best-performing content on our Pinterest influencer search, or find group boards that will put your own pins in front of an established audience. For the full playbook, read our Pinterest SEO guide and our breakdown of the most profitable niches.